How marketing mix impact marketing strategy-tactics
Problem:
Using Toyoto Scion and Subway, discuss the marketing mix and its 4 parts. In each company, how does each of the parts of the marketing mix impact marketing strategy/tactics? How is each part implemented?
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Your final portfolio for the class will be to create a marketing plan for the company of your choice.
Draft a plan that outlines the media mix components you will use to market the symposium.
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In each company, how does each of the parts of the marketing mix impact marketing strategy/tactics?
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