How marketing distinguish on b2c site compared to b2b site


Problem: I need to explain how marketing differs on a B2C site compared to a B2B site. Specifically, I would like discuss the music industry (i.e. ticket master, etc). Citations/ references must be included, but the majority of work is expected to be original. I appreciate any and all help that you can provide! (I'm looking for about 600 words to help clarify the matter for myself).

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Marketing Management: How marketing distinguish on b2c site compared to b2b site
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