How marketing differs on a b2c site compared to b2b site


Problem:

Write a paper that explains how marketing differs on a B2C site compared to a B2B site. Compare and contrast B2B and B2C sites with respect to how they use e-business to deal with marketing in different ways. Include examples from real web sites and use at least 2 references.

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Marketing Management: How marketing differs on a b2c site compared to b2b site
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