Assessment
Write a report detailing the marketing communications industry and how it impacts on current business activities.
This should include the following:
- Where information on marketing communications can be found
- How marketing communications operates within organisations and agencies
- How target markets and audiences are recognised/established
- The role and responsibilities of the marketing communications employee
- How marketing communications impacts on the wider community and society
- Industry changes within marketing communications, trends and technologies
- Why it is necessary to continually learn and seek knowledge on the marketing communications industry and apply this in your work
- The current issues of concern in the industry.