1. You are required to identify at least three situational influences that are relevant to your firm or the firm you intend to work for (choose one product/service if more than one products/services are offered by your firm) and discuss, specifically to your firm, how the three (or more) situational influences impact on the consumer purchase decision process.
2. Draw on the theory of situational influences to discuss how marketers (in your firm) can utilise the concept of situational influences on consumer behaviour to improve/enhance your firm’s marketing strategies (Product, place, promotion, price or for services add people, process and physical evidence to give 7 P’s)