How marketers use data to make marketing decisions


Assignment task:

Search the Internet and locate a website with free data that might be helpful for marketing managers. Provide the name of the company hosting the site and the URL. In addition, address the following questions:

How can marketers use this data to make marketing decisions?

What are some possible limitations of the data available on the website? How can marketers overcome these limitations?

Please include scholarly formatted references and in-text citations to answer your question.

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Marketing Management: How marketers use data to make marketing decisions
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