Assignment task: Using the segmentation concepts in Chapter 9 of the textbook, segmentation profile of yourself. Include at least one profile attribute from each of the four categories: demographic, geographic, psychographic, and behavioral.
Specifically identify how a marketer might use that information to reach you with a marketing pitch. Then answer these questions:
- What types of products would be the best fit?
- What distribution strategies could they use?
- Where could they run ads to reach you?
PowerPoint presentation (minimum five slides, plus a cover slide and a reference slide). The first slide after your cover slide should be an introduction of the four categories of segmentation