Discussion Post I: Accounting for leaders
As you will see under the ungraded activity you need to select a publicly traded company that you will analyze in the next few weeks. For your discussion board post please locate the latest annual report for a publicly traded corporation of your choice. Attach a link or copy of the annual report to your post. In your post describe what is found in an annual report. For example, what are the different sections that can be found in them from what you see? Lastly, be sure to locate the income statement, balance sheet, and cash flow statement. List in your post which pages you found these on.
Text book: Managerial Accounting: Creating Value in a Dynamic Business Environment 12e (Hilton/Platt) McGraw-Hill (2019)
Discussion Post II: Marketing Strategies
Explain the differences between services and goods when planning, implementing, and evaluating marketing strategies Think about a good or bad service experience that you have had. Briefly describe the experience. What factors contributed to this experience? What changes could have been made to make this an even better service experience? Why is service marketing important?
The marketing of services is similar to the marketing of products, but there are some critical differences. We will explore those differences and how marketers work with them.
Overcoming the difficulties of services marketing involves helping the consumer recognize the quality of intangible services. One way is by developing tangible, "physical evidence" of quality such as cleanliness or an inviting space in which to receive the service. We will learn about others.
Learning objectives:
• Explain the differences between services and goods when planning, implementing, and evaluating marketing strategies.
• Give examples of the importance of the customer service experience in services marketing.
• Explain how marketers can overcome the difficulties of services marketing.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Reference
• Textbook: Peter, J. P., & Donnelly, Jr., J. H. (2019). A preface to marketing management (15th ed.). Columbus, OH: Irwin/McGraw-Hill.
• A Preface to Marketing Management (textbook) by Peter and Donnelly
o Chapter 12: "The Marketing of Services"