Discussion Board
Read the article and discuss in a couple of sentences for each area explaining how your selected company/organization assess some typical attributes to define its target market. REMEMBER to cite your work!
a) Are your prospects B2B or B2C, government, or not-for-profit?
b) Are they small to mid-sized business or larger enterprises?
c) Where are they located?
d) How many companies or consumers make up the target market?
e) Is there a typical type of person who buys your product or service?
f) Where do they meet or communicate with peers?
g) How do they get information to learn about products and services such as yours?
h) How do they buy? What is the buying criteria? How often do they buy?
i) Are there trends in the purchasing processes they use?