Problem:
Heelys is a brand of shoes with a wheel in the heel that allows a wearer to move faster with less energy. Once a big hit with kids, schools looked negatively on the ability of students to move with such zip down the hallways. The result was a drop in sales and profits as parents no longer wanted to pay a premium for footwear not allowed in school. This life cycle phase would be described as:
Group of answer choices
- maturity
- the tipping point
- harvesting
- decline