How kodak uses imc to build brand identity in marketplace
Problem: Explain how Kodak uses IMC to build brand identity in the marketplace, and provide an example of how this approach has influenced your behavior.
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Market segmentation is an important part of the development of a market strategy. Look at a business, perhaps the one you are employed by, and try to determine how they have segmented the market.
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"Recommend strategies to build media relations and generate publicity for the organization chosen." a. List objectives for the PR Campaign b. Identify the organization's publics
Explain how Kodak uses IMC to build brand identity in the marketplace, and provide an example of how this approach has influenced your behavior.
I plan to market and distribute this product via a set of online as well as traditional methods of marketing as distribution. The product is a unique concept and the company will definitely have a first mover advantage in this niche segment.
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Points-of-differences and points-of-parity are two important concepts of brand development and are driven by two differing strategies-inclusion and differentiation.
Question: In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement:
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