Assignment task: Negotiations Management Chapter 8 Case Mid-East Metals
Three pages long.
1. For each of the concerns expressed by Jill's customers in the case, explain an alternative means for handling the concern.
2. What are the potential long-run implications of how Jill is handling her current customers?
3. What types of activities can Jill do after acquiring an account to enhance customer value and ensure long-term customer relationships?