Answer the following questions based on the learning and your personal knowledge – with the concept of Best Practices at mind. You are working on new marketing strategies for your brand and need to determine the following:
1. How is your brand differentiated in the market? What is your value proposition (you will write this)?
2. Create a Perceptual Positioning Map for your brand versus their competitors (dimensions: price vs. quality).
3. Go through the major brand strategy decisions and determine if your brand is a strong brand and why/why not.
4. Choosing one current product of your brand – map where in the product lifecycle this product is and why you believe this.
5. Develop a new product for the company – why this product?