Strategic intent is an unfettered ambition guided and monitored by an active management process. Strategic intent captures the essence of winning, is stable over time, and sets a target that encourages personal effort and commitment. In contrast to strategic plans, strategic intent reveals more about tomorrow's opportunities than about today's problems. Only with a carefully articulated and adhered to strategic intent will succession of year-on-year plans sum up to global leadership.
Questions
How is the strategic intent stated such that it captures the essence of winning?
Where is strategic intent documented and how is it conveyed to all employees?
How can strategic intent be managed such that it is stable over time?
What kinds of corporate challenges can be set such that strategic intent is encouraged throughout the company?
Can strategic planning hamper strategic intent?
"Strategic Intent".
State the strategic intent of your company and the method by which it is currently implemented and conveyed to all employees. Also discuss this year's strategic plan and how it guides and monitors the strategic intent. State two corporate challenges that could be added to next year's strategic plan such that the strategic intent is realized.