Market Segmentation – How is the demand for your product segmented, i.e., what variables differentiate purchase motivations and behaviors?
Target Marketing:
1. To which of these segment(s) is your brand targeted?
2. Characterize the typical buyer of your branded product.
3. Explain/justify this characterization.
Competition:
1. Identify and comparatively evaluate your brand’s top two/three competitors.
2. Perceived differences between/among brands
Relevant External Factors:
1. Economic Conditions
2. Social and cultural trends
3. Technology
4. Resources – Availability/Non-marketing Cost
5. Political/Legal Environment