Problem:
Select two companies that trade on the New York Stock Exchange and are competitors in a similar field. Using the public financial information available to discuss, describe, and explain the direction the firm is planning to go in the marketplace. In your evaluation, be sure to discuss if you feel this is the right direction for each of the firms to take.
Then using financial ratios of your choice and other published information compare and discuss the following information for the two firms:
liquidity and adequate profits on the assets of the company.
How is the company financing its assets? With debt finance or equity financing? Is this the best way to the finance the debt, in your mind? If they have no debt, do you see them as a cash rich take-over target? Compare the overall financials strengths of each company.
Are the firm's managers providing a good return on the capital provided by the company's shareholders?
Evaluate the strategic plan you for each company for the next three years.