Assignment
Cover Page: A cover page showing your company's name and logo. List each group member's name on the cover page.
Business Introduction: Explain what the business does and why it is relevant to consumers.
SWOT: Include a SWOT analysis, narrative or bullet point. At least three items in each category. If bullet points, please use enough words that a reader will understand what you are trying to convey. Do Not use a SWOT from the Internet. Please create your own SWOT based on your team research and analysis.
Mission Statement and Ethics: Include the business mission statement. If they have an ethics policy, please refer to it and include a short analysis about the policy.
Marketing: Include a section discussing what your business is doing in marketing, then provide an "analysis" of what you believe is working well in marketing and what changes or improvements the business needs to make and why.
Issues: Are there recent past or current issues the business is dealing with? Lawsuits, diversity challenges, etc. This is a big area to share and explain lessons to learn.
Finances: How is the business doing financially? In easy to understand terms, is the business profitable, or losing money? Would the stock be a good or bad investment and why? Explain what has been happening and what the near future looks like for this business financially. Tell the financial "story." Look back, not just current times. Has this business suffered terrible financial setbacks?
Innovation/What's Interesting? What is interesting about this business? What are lessons to learn?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.