How is targeted advertising on streaming services differ


Problem 1. What kind of data are political candidates using to decide which voters to target? How are they able to target voters so precisely?

Problem 2. Are there privacy concerns about this kind of targeting? What is congress proposing to do to regulate this kind of advertising on streaming services?

Problem 3. How is targeted advertising on streaming services different from other kinds of political advertising?

Problem 4. Has the following situation ever happened to you? You have a conversation about product or service X, or maybe you do a Google search on X, and then suddenly ads for product or service X start popping up all over your social media feed. Of course you have! What was the wildest, creepiest, most-intrusive feeling example?

Problem 5. Okay, I already used this example in an earlier discussion, but it's worth repeating. Google the following phrase: "target pregnant". You should see a story about how data mining helped Target figure out something very important about one of its customers.

Problem 6. These days, we expect targeted ads for dog food or soda, but what about political candidates? Should the "rules of the road" be different for political ads than for other kinds of ads?

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