Marketing Management
TEXT BOOK : A PREFACE TO MARKETING MANAGEMENT - 12 EDITION
Questions
1-Explain what is meant by the term "the marketing concept".
2-How is strategic planning related to marketing?
3-What is a mission statement?
4-What are the basic elements of a situation analysis?
5-What is the comparison data collection methods used in marketing research?
6-How products are classified based on the BCG Model?
7-What is the marketing research process?
8-What is data mining for marketing research?
9-What are the limitations of the market research report? List some of them.
10- What does the process of research data include?
11- What are the social influences on consumer decision-making?
12- What are the marketing influences on consumer decision-making?
List any two of them.
13- Describe the situational influences on consumer decision-making.
14- Define straight rebuy and the modified rebuy.
15- What are purchasing roles?
16- Define role perception.
17- Discuss consumer needs and wants.
18- What are the three important questions to be discussed while dividing the market on relevant dimensions?
19- Define geodemographic segmentation?
20- What is psychographic segmentation?