Discussion Post: Marketing Management
1) Compare and contrast the purpose and content of a corporate Web site to that of a marketing Web site.
2) Use a scenario to discuss why a company may want to avoid destroying a close competitor? Answer: Bausch & Lomb moved aggressively against other soft lens manufacturers with great success. However, this forced weak competitors to sell out to larger firms such as Schering-Plough and Johnson & Johnson. As a result, Bausch & Lomb now faces much larger competitors such as Johnson & Johnson, who bought Vistakon.
3) Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know.
4) Discuss the international marketing objectives and policies a company should try to define before going abroad.
5) How is the societal marketing concept related to marketing ethics?
6) How do consumerism and environmentalism affect marketing strategies?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.