1. Mission and objectives, visit the corporate website of Under Amour. Define the firm’s mission and objectives, and discusd how it’s brands and activities support both.
2. Please explain (in 50 – 100 words), Unrelated Diversification and provide an example. In addition, please discuss (in 50 – 100 words) when would a company benefit from unrelated diversification.
3. How is Search advertising different from traditional online advertising? do you think it is more effective?