Assignment
1. Do you believe that the fitness center industry tends to be highly profitable for most firms competing in it, or is it a low profit industry? Why?
2. Which other companies are similar to Planet Fitness in other industries? Name at least three.
3. Who are the rivals of Planet Fitness?
4. How is Planet Fitness positioned relative to its rivals?
5. Does Planet Fitness have an effective strategy moving forward? Why or why not?
6. What actions should Planet Fitness take in the future to increase profitability?
Team A should be prepared with slides for Planet Fitness.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Planet-Fitness-Case-Study.rar