Problem 1-How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today?
Problem 2- What are some factors that influence consumer purchasing decisions? Which do you believe are most important? What are some ways markets can be segmented? How do firms decide which market segments to target?
Problem 3- What are some of the differences between business and consumer markets? Why do some customers prefer more of a transactional relationship with business marketers?
Problem 4- What factors should be considered in price setting? Which of these factors is most important? Why? Why is adapting the price of a product important?
Problem 5- What is the best way a company can build and manage its product mix and product lines?
Problem 6- Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes must be modified over time?
Problem 7- Why is logistical efficiency important in marketing? How important is technology's role in market logistics? What are some examples of technology improving market logistics?
Problem 8- What is the most important thing to consider in new product development? Why? Why is it necessary to evaluate the new product idea at each and every stage of the development process? How can marketers best promote consumer adoption of a new product?
Problem 9- What are the primary differences between advertising and publicity? How ethical is advertising that appears as publicity?