Assignment: MARKETING ANALYTICS PAPER
Length: 13 pages.
Provide an in depth managerial analysis of marketing analytics ututilization to increase sales revenue and market share.
Some topics for consideration to be addressed as applicable:
1. Marketing data
• How is marketing data generated
• How is marketing prepared for analysis
2. Sales trends
• Methodologies
• Examples
3. Demand curves
• Methodologies
• Examples
4. Pricing Models
• Methodologies
• Examples
5. Customer Segmentations
• Methodologies
• Examples
RESEARCH METHODOLOGIES:
• Academic databases
• Company websites
• Internet search
• Google Scholar
• Employee interviews
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.