Problem 1: How is market segmentation developed and used for marketing products?
Problem 2: For help in answering this question, you might want to look at the Claritas web site (here are a couple of links:
https://www.tetrad.com/pcensus/usa/prizmlst.html or https://www.claritas.com and explore the various links on that site).
Problem 3: What are your impressions of the information and how it might or might not be useful to marketing professionals?