How is market segmentation developed


Problem 1: How is market segmentation developed and used for marketing products?

Problem 2: For help in answering this question, you might want to look at the Claritas web site (here are a couple of links:

https://www.tetrad.com/pcensus/usa/prizmlst.html or https://www.claritas.com and explore the various links on that site).

Problem 3: What are your impressions of the information and how it might or might not be useful to marketing professionals?

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Marketing Management: How is market segmentation developed
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