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How is internet changing the field of marketing research

Question 1. How is the Internet changing the field of marketing research?

Question 2. Who would you say had the greatest responsibility within the marketing research industry to raise the standards of ethics - market research suppliers, market research clients, or field services? Why?

Question 3. What can researchers do to increase the chances that decision makers will use the marketing research information they generate?

Please 350+ words.

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