How is each position communicated to the target audience, Marketing Management

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How is each position communicated to the target audience

Problem

Purpose: This exercise enables students to locate their "ideal" customers. Additionally, students will learn to work through the process of target segmentation and positioning the products for this target market.

Choose a product category (e.g., blue jeans) and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience?

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Marketing Management: How is each position communicated to the target audience

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