How is customer information used as part of pricing strategy, Marketing Management

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How is customer information used as part of pricing strategy

Problem: Give two examples of brands where manufacturing costs are well below the selling price. With that in mind, provide answers to the below questions;

1. How have the companies successfully charged high prices to the brand's consumers, despite the low manufacturing costs?

2. How is customer information used as a part of the pricing strategy?

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Marketing Management: How is customer information used as part of pricing strategy

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Marketing Management: How is customer information used as part of pricing strategy

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