how is advertising affected by retaining, Marketing Management

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how is advertising affected by retaining

How is Advertising affected by retaining customers of a firm?

Advertising:

Customers genrally influence other members of their affect group who rely upon them for references and thoughts. Old customers talk favorably regarding the company and its products. Therefore, a retained customer acts like a billboard for the firm through virtue of word of mouth advertising for the firm.

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Marketing Management: how is advertising affected by retaining

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