How ip can propel organization to reach new heights, Management Information Sys

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How ip can propel organization to reach new heights

Problem: Discuss the quote below with reference to at least 2 companies, chosen from the automotive, fashion, food, retail or travel industries.

IP is at the core of any business and it is IP that can propel an organization to reach new heights. Companies that treat IP as an important and strategic asset will definitely enjoy success over other who do not treat IP as such (Ryder & Madhaven, Intellectual Property and Business, 2014 pp 1-3)

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