Assignment Task 1: A Historical Overview
Q1. Describe how the introduction of television impacted the sport of boxing.
Q2. Describe the Sports Broadcasting Act of 1961.
Q3. Who was Roone Arledge? Describe why his contributions to televised sport are considered so notable.
Q4. Why was (American) football considered "ideally suited for television"?
Q5. Why did advertisers invest heavily in televised sports?
Assignment Task 2: Local TV Sports and the Internet
Q1. Describe what happened in the 1980s that forced a "gradual fragmentation" of the sports audience. What did that lead TV executives to do in relationship to the local TV newscast?
Q2. What were the concerns of TV journalists who were asked to blog to strengthen connections with the shrinking sports TV audience?
Q3. How did blogging become a "double-edged sword"?
Q4. Explain how social media have "assumed the role traditionally held by sports broadcasters."
Q5. List the issues discussed by the authors in the section titled "The Challenge for Local Sports Television."