Assignment:
You must answer one from the five questions listed below.
Choose one of the following:
- How does innovation contribute to competitive advantage? Support your answer with illustrations from both manufacturing and services.
- What are the challenges which managers might face in trying to organise for a long-term steady stream of incremental innovation?
- How are innovative capabilities built and deployed over time? Explain, providing examples of the ways in which competitive advantage can be constructed through building capabilities.
- Is innovation manageable or just a random gambling activity where you sometimes get lucky? If it is manageable, how can firms organise and manage it - what general principles might they use?
- How might an organisation assess a portfolio of possible innovation projects? What are the relative strengths and weaknesses of different approaches?