Problem:
Examples of How Information Systems Have Enhanced the Competitive Position of Cirque Du Soleil or Disney,
Technology has allowed Cirque Du Soleil to engage audiences of captivating technological advancements that allow the organization to have a competitive advantage among shows in various cities. "Most of the show's lighting, for example, is controlled using a protocol called Wireless DMX. The idea, Wilder (2009) explained, is that so much action goes on in midair-like the acrobats suspended from the chandeliers-that it would be impossible to use a wired system. Thus, technicians use computers that automatically send signals to hundreds of lights throughout the theater, both in the air and attached to beams or trusses, turning them on or off as needed." (Hunkins, 2009). Disney's technological competitiveness include the use of Pixar animation studios in which the company brings characters to life by utilizing 3D technologies. Everything from on screen technology to theme park technology is advanced enough to enter into much needed innovation for instance, patrons at the theme park enhanced their methodology of entrance in the theme park, instead of using old-school ticketing services everything is electronic. Patrons are provided a credit-card type of device upon purchase that would allow users to scan a card as if it were a credit card in order to enter the facility. Another example of Disney's measure of competitiveness includes the companies objective of reducing long lines at the theme park. Usually the lines at Disney land surpasses any line you may be subjected to at the DMV, with that in mind, Disney has developed a system that would allow patrons to speed up the process. A Fast Pass device allows ticket holders to retrieve a ticket that will give a specific deadline of return. For instance, you receive a ticket that states the exact time an individual should return to the ride for immediate access to the ride. According to Tim Murphy (2006) there is only one glitch in the system such as; no limit to how many Fast Passes that can be issued.