Discussion Post: Social Media Matrix and Analytics
• What social media metric do you think is the most influential and powerful in marketing?
• Give an example of a brand and metrics you think are most important for them.
• What are SMART objectives? Why do they matter when setting social media goals?
• How important are social media analytics in the world of marketing?
• Describe some key metrics that matter for your business as a personal brand on social media (Facebook & Instagram) making money with affiliate marketing, including the following: reach, impressions, click through, conversions, view-through and engagements.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.