How important is the reservation system at airlines


Problem

• How important is the reservation system at airlines such as WestJet and JetBlue? How does it impact operational activities and decision-making?

• Evaluate the key risk factors of the projects to upgrade the reservation systems of WestJet and JetBlue.

• Classify and describe the problems each airline faced in implementing its new reservation system. What management, organization, and technology factors caused those problems?

• Describe the steps you would have taken to control the risk in these projects.

• Perform research to learn more about the Sabre system. What is it? How did come about?

• JetBlue had the opportunity to learn from the problems encountered by WestJet during its migration. What options did WestJet have to learn from another company who faced a similar situation? What would you recommend to the leadership team?

• Do you believe the WestJet problem is mostly IT-related, or do you think that poor leadership and planning caused the catastrophe? Explain.

• Why do you think that WestJet has slowed down its growth plans, such as the RBC WestJet MasterCard? What does a credit card have to do with the IT issues? Explain.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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