Problem
Answer the following case study questions about Barn and Noble.
A. What are the advantages of a dedicated e-book reader like the non-tablet Nook? To whom would such a device appeal?
B. How important is the development of the e-book industry to major US publishing houses? What is the role of publishers in the eBook market space?
C. How important is the dedicated device competition to Barnes & Noble? Could the Nook device fail, yet Barnes & Noble succeed in the e-book market?
D. Does it appear that there will be a single winner with more than 50% market share (in terms of either device or format) in the e-book market in the next five years? If so, which one and why? If not, why not?