How important is innovation of new products and services


Discussion

"Are You Sitting on a Million Dollar Idea?" Watch the video
Video Segment Reference:

CBS Sunday Morning. (2014, March 23). Quirky, the mother of online invention [Video file]. Retrieved from https://youtu.be/7PscV4X_X5g.

1. A disruptive technology is one that redefines the product or industry performance and enables new markets to emerge. Provide an example of disruptive technology, and briefly explain how that product has enabled new markets to emerge.

2. In your opinion, how important is innovation of new products and services in the hospitality and tourism industry? Provide a specific example to help explain your answer.

3. Briefly describe a product or service that is not currently on sale in the marketplace, but you wish it was for sale (ie. flying car).

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Marketing Management: How important is innovation of new products and services
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