Based on the areas from the “break” in the sector, who should be your target market? What dimensions can be used to segment the market, demographic?
How important are various segments?
What are common characteristics of important market segments?
What needs does each have?
How well are these needs being served, in what manner, by whom?
Considering your target market create a vision and the place of the organization/enterprise.
Based on your target market, which of the focus, overall cost leader or differentiation competitive strategies will you choose?