How ikea is a very interesting retail store, Marketing Management

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How ikea is a very interesting retail store

Problem: IKEA is a very interesting retail store. Prices are aimed at working and middle class households, and products are innovated/engineered such that buyers can assemble them-sounds like a lot of fun. Relative to VALS-2, who is their target market? Strivers Thinkers Experiencers Makers Achievers

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Marketing Management: How ikea is a very interesting retail store

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Marketing Management: How ikea is a very interesting retail store

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