How hooks keep people attached more to their smartphones


Problem: Electronics addiction is not unlike gambling in Las Vegas or Atlantic City. These systems utilize "hooks" to get you to play more, and many of these are also included in smartphones. Have you noticed how the following hooks keep people attached more to their smartphones?

  • App games with competition to reach high scores;
  • Beating the high score;
  • Role-playing - if texting, you can be someone else, or say things you might not say in person;
  • Discovery - using the smartphone to discover things you might not have been able to before.

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