Assignment:
Overview:
Read Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce.
Write a 2-3 page paper that addresses the following:
• How have TV viewership and shopping habits changed?
• Is traditional cable (and advertising on cable) a thing of the past?
• How have internet streaming companies such as Netflix, Hulu, and Amazon Prime marketed themselves to succeed in this changing environment?
• Is internet streaming the future? Explain.
Your paper must be submitted as a 2-3 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and two to three scholarly sources cited in APA format.