Discussion Post I: IMC & Marcom
What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week's lecture in your post.
Discussion Post II: Marketing Management
Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week's lecture in your post.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Textbook: Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more
Articles
• Begehr, J. (2014, February 3). "How content will impact the future of integrated communications".
• Garfield, B. (2006). An illogical spot, but an unforgettable campaign. Advertising Age, 77(38), 67. Retrieved from the ProQuest database.
• Giovis, J. (2006, Sep 25). Businesses make 'friends': MySpace clicks with retailers using site to create a buzz, boost in-store sales. McClatchy - Tribune Business News. Retrieved from the ProQuest database.