Assignment:
Why You Should Listen First Market Later
The speaker stresses the importance of getting to know your customers and forming a relationships with them before you try to market your product to them.
There is so much great stuff in this video to discuss that I will suggest a couple of different ways you can go with this discussion. Pick your favorite!
How have companies you have worked with in the past engaged with you in person or through social media? Which type of interaction was most effective? Have you been influenced by something "awesome" which spread through social media?
Have you had the opportunity to choose an expert to work with? Who were they? What service did you need? How did you find them? Was knowing someone more influential than finding them on Google?
How have businesses connected with you on an emotional level rather than just on a product level?