Assignment task: Read these insights from McKinsey on the state of the U.S. consumer sentiment as of May 2024.
Then answer the following questions in a minimum of 250 words altogether:
Question 1: What type of buying behavior do you typically exhibit under normal circumstances?
Question 2: How has your buying behavior changed post-pandemic? If so, how? If not, why?
Question 3: Do you like to splurge? If so, on what?
Question 4: Does your current buying behavior reflect the results from McKinsey's insights for the U.S.? If so, how? If not, why may that be the case? Specify at least one example from the article.
Review: An update on US consumer sentiment: Consumer optimism rebounds-but for how long?