Problem
• How has vaping affected the tobacco industry worldwide?
• Do you think excellent customer service is a priority for sustainable competitive advantage?
• Internal Analysis - Using the Resource-Based View, what business do you think has a sustainable competitive advantage right now?
The Resource-Based View, in conjunction with the VRIO framework, gives us a 'cookbook' for understanding how an organization has a sustainable competitive advantage (over its competitors).
What company do you think currently has a sustainable competitive advantage, or maybe they merely have a temporary competitive advantage?
Using the VRIO framework, diagnose why they have it, and
How do you think they're likely to lose it in the future, OR, what strategic decisions should they make to ensure they keep their sustainable competitive advantage?