Assignment: Marketing
Read the Business Reporter article "How Conversational Commerce is Redefining Retail" by Henrik Fabrin and answer the questions completely.
1) What is "conversational commerce"? Define the term.
2) How has the pandemic changed the way people shop for items?
3) Explain how AI (Artificial Intelligence) can help with on online shopping?
4) How does the concept of "convenience" play an important part in a company's strategic planning?
5) Do you find online shopping more enjoyable than shopping in a store? Why or why not?
6) Feel free to add your thoughts.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.