Assignment: Marketing And Branding
1. Pick any well known brand.
• Discuss the associations that the marketer has created with that brand.
• What are the points of parity and the points of difference of the brand?
• How has the marketer positioned that brand?
2. Cite an example of a brand extension.
• Did that brand extension succeed or fail?
• How would you attribute the success or failure of the extension as related to the brand itself?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.