1. What is self-regulation and why would marketers chose to participate in self-regulation.
2. According to the FTC, what is the basis for determining unfairness and deception? If the FTC determines an advertisement to be deceptive, what actions can be taken by the FTC?
3. What does the Food and Drug Administration have jurisdiction over?
4. What are the two important considerations marketers must take in developing contests and sweepstakes?
5. How has the Do Not Call Registry affected marketing?
6. What is the children's online privacy act and how does this affect marketers?
7. Differentiate between laws and ethics. Can an act be legal but unethical?
8. What are the social and ethical criticisms of advertising?
9. What types of ads do consumers find most offensive?
10. What types of stereotypes is advertising accused of creating?