Assignment task: Consumer Behavior
The covid19 crisis and the rapid penetration of e-commerce into consumer daily life are two factors that have critically affected modern consumer's expectations, habits, attitidudes and purchasing decisions. On the other hand, companies have revised their priorities and modified their strategies in order to respond to new challenges.
1) How has the current health crisis affected consumer behavior?
2) In what ways are modern companies required to cope with the new consumer reality and take advantage of the new trends in consumer behavior?