Assignment:
Here's the link for the case. Read it carefully and answer the following 2 questions
https://nacm.org/pdfs/gscfm/Cola-Wars-Continue-Coke-Pepsi-2010.pdf
1. Using the Six-forces model, compare the attractiveness of the concentrate business to that of the bottling business. How profitable is the concentrate industry segment versus the bottling segment? Which five force(s) best explains why profitability is so different between these two industry segments.
2. How has the competition between Coke and Pepsi affected the industry's profits?